Guest Posts

I will occasionally receive offers for guest posts on my site but I usually turn them down because credibility and quality issues. I recently received a guest post request from a large reputable company. However, it is still important to do some background checks and ask a few important questions.

1. Relevancy: Ask for a few samples and ensure the content is relevant for your site. The last thing you want are are guest articles on household appliances when your site is about finance.
2. Credibility: Is the author really who or where he claim to be be? Google his name - shouldn't be too hard if he is reputable. If he represents a company, check his email suffix. Go to the company website and cross check their email suffix with that author.
3. Copyright: Who owns the article? Do you have the right to reject or delete the article?
4. Uniqueness: I prefer articles that are unique to my site and not found in anywhere else.

If you have any other doubts, drop the author an email. It is not difficult to distinguish reputable authors. Their replies will always be detail and will be more than willing to provide more information on their portfolio and background.

Be it paid or unpaid, the aim of allowing guest posts in your site is to improve the overall quality of your site and to attract more readers.